TECHNICS PULLS THE PLUG ON TECHNICS TRACKS
In the age of streaming and readily available hi-res downloads from HDTracks, ProStudioMasters, Qobuz and many more there is no place for relatively limited manufacturer services like Technics Tracks and Onkyo Music, particularly when the last two runs off the same 7Digital platform, which also sells most of the same content directly.
Originally launched to accompany the Technics brand relaunch in 2014/15, Tracks has hardly set the world alight, so it was no great surprise to get this email today:
It’s been three years since Technics TRACKS was launched in 2015 to provide a consistent high-end audio experience. In that time, Technics TRACKS managed to attract and to gain the respect of a community of distinguished music lovers. Following the market developments of streaming and downloading services as well as the general industry trends in the high-end audio segment, we have decided to discontinue the Technics TRACKS platform and exclusively focus on our digital and analogue premium audio devices.
The download service will, therefore, end on the 30th of June. Please download your music within this timeframe. Furthermore, valid vouchers can be redeemed until the 31st of May. Technics TRACKS has reached an agreement to further host the platform at the digital music and radio service 7Digital. Currently, registered users on Technics TRACKS can sign up with their login data for the 7digital platform to access high-resolution music.
If you have already bought music from Technics, it is available for download until 30th June, and any promo vouchers must be used by 31st May.
Try this global selection of download sites for more hi-res files than you’ll ever be able to afford. Sales are a regular feature of all the sites so keep checking, and you’ll get some bargains. As always for Australians, a VPN may be required.
Further reading: Music Streaming Forum
Rob Follis has been writing about tech on and off for over 40 years, is a designer, photographer, information omnivore, gadget-head, Hi-Fi afficionado, owner of far far too many things and sadly an unsuccessful app developer. A born & bred Londoner now happily living in Melbourne. Email Rob.