Pioneer ‘Elite’ branded Sharp TV’s not to be sold in Australia

Posted on 31st January, 2011

Pioneer ‘Elite’ branded Sharp TV’s not to be sold in Australia

Following US reports of a commercial arrangement between Pioneer and Sharp to license Pioneer’s ‘Elite’ brand for a line of high-end flat panel displays for both the US and Canadian market, Pioneer Electronics Australia confirms the company will not release any flat screen TVs in Australia.

IIn a move, which allows Pioneer to strengthen its product offering to specialist retailers in the US and Canada with the addition of ‘Elite’ branded LCD displays, Pioneer Australia has no intentions to follow suit.

“Following the decision to cease manufacturing of our KURO plasma TVs in 2009, we have already taken critical steps towards carving out a new, prosperous chapter in Pioneer’s 45 year Australian history. Audio is the company’s forte and we have no plans to re-enter the flat panel market in Australia,” says Chris Kotis, general manager of sales and marketing at Pioneer Electronics Australia Pty Ltd.

IIn both the US and Canada, Pioneer currently markets a line of high-end AV receivers, Blu-ray Disc players and speakers under the ‘Elite’ brand.

The ‘Elite’ line of LCD TVs will be jointly marketed by Sharp and Pioneer, and will be available through Pioneer's authorised ‘Elite’ dealer network in the US and Canada.

“Adding a line of high-end flat-panel TVs fills a market need in the industry and will help reinforce the strength of a complete ‘Elite’ home theatre offering.

With its cutting-edge LCD technology and unmatched production capabilities, Sharp is an important strategic collaborator that will deliver a whole new dimension to the large-screen home theatre experience,” said Russ Johnston, executive VP for the home electronics at Pioneer USA.

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Marc Rushton

StereoNET’s Founder & Publisher and still buried deep in the review room auditioning everything from docks to soundbars, amplifiers and headphones. Marc is also the founder of the annual International HiFi Show.

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Posted in: Home Theatre Visual
Tags: pioneer