HISENSE RELEASES WALLET FRIENDLY OLED TVS
Chinese TV manufacturer Hisense has made OLED TVs much more affordable in Australia with the launch of its first-ever OLED screen, and just in time for Christmas.
Announced in January this year at CES 2018, Hisense’s OLED TV joins its already impressive and affordable lineup of ULED TVs, and now gives customers a greater choice when choosing a big-screen for the living room.
Boasting several key buzzwords, the Hisense OLED TV offers 4K Ultra HD, HDR10 and HLG technologies, ensuring it’s future-proof for years to come. In addition, owners also get a Wide Colour Gamut and 200 Smooth Motion Rate.
To take full advantage of the 4K OLED panel, you’ll want to feed it 4K content, which can be done via pre-installed Netflix, YouTube and Stan video-on-demand apps (you will need to have the relevant subscription for certain services). Hisense’s OLED screen can also upscale non-4K content to near 4K-quality.
Hisense’s Vidaa U operating system is built-in too, with a customisable home screen for quick access to other on-demand services and inputs.
Chris Mayer, Product Specialist at Hisense Australia, explains that customers that have the benefit of owning a dark room will reap the rewards of an OLED TV, thanks to its high contrast levels and deep blacks.
The company’s ULED screens, on the other hand, can’t offer quite the same level of contrast, as they use local dimming, as opposed to OLED screens that can physically turn each pixel on and off. However they can go brighter, so perform better in rooms swamped by natural light.
Andre Iannuzzi, Head of Marketing at Hisense Australia, adds:
The launch of the Hisense OLED TV further demonstrates our unwavering commitment to brilliant design, technology and innovation, which are at the heart of everything we do. We’re very excited to be bringing this product to market.
The Hisense OLED TV is available now in 55- and 65-inch variants for the rather alluring prices of $3,499 and $4,999 respectively.
Originally from the UK and having worked for What Hi-Fi?, Stuff, and a bunch of other technology and audio publications over the years, I’m now travelling within Australia but staying abreast with the latest trends and emerging technology.