ALL HOPE NOT LOST FOR CLASSE

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by Marc Rushton

15th December, 2017

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ALL HOPE NOT LOST FOR CLASSE

A lifeline for Classé may have just emerged after announcing the closure of the brand in July this year.

It's been reported that three parties had previously expressed interest in Classé. However, a mutually agreeable deal was apparently not found.

Classé is owned by B&W Group (and in turn, Silicon Valley-based parent company, EVA Automation).

The emerging CE powerhouse, Sound United, a division of DEI Holdings who after buying out D+M Group earlier this year now owns Denon, HEOS, Marantz, Boston Acoustics, as well as Definitive Technology and Polk Audio, may breathe new life into the Classé brand.

The perplexing decision to close down the brand may never really be understood, with AV forums lighting up with comments and speculation at the time.

Sound United who has already proven themselves as a force to be reckoned with, has been reported by industry website Strata-gee as a bidder for the brand.

No official press release or statement has been released by B&W Group or Sound United as yet.

Marc Rushton's avatar

Written by:

Marc Rushton

StereoNET's Founder & Publisher and still buried deep in the review room auditioning everything from docks to soundbars, amplifiers and headphones. Marc is also the founder of the annual International HiFi Show.

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Posted in: Hi-Fi Industry
Tags: sound united  classe 

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