BOWERS & WILKINS APPOINTS EX-SAMSUNG PRESIDENT AS CEO

Jay Garrett's avatar

by Jay Garrett

7th November, 2018

BOWERS & WILKINS APPOINTS EX-SAMSUNG PRESIDENT AS CEO

Bowers & Wilkins has named Gregory Lee as Chief Executive Officer while former CEO, Gideon Yu, will remain as Co-Executive Chairman of the company's Board of Directors.

Lee has a proven track record of serving customers throughout his career; beginning with sales and marketing leadership roles while representing top tier brands at Procter & Gamble and Johnson & Johnson.

However, more recently, his experience is rooted in the consumer electronics industry. Most notably, Lee was President & CEO of Samsung Electronics North America as well as Global Chief Marketing Officer of Samsung Electronics.

Bowers & Wilkins Co-Executive Chairman & current CEO Gideon Yu said:

I am extremely excited for Greg to join Bowers & Wilkins as our new CEO and lead the company forward in our next phase of growth. Greg has extensive leadership experience in consumer electronics, a deep knowledge of brand building, and a passion for our products. Bowers & Wilkins is in great hands with Greg, and I could not be more energised about our future.

Gregory Lee added:

I am honoured and excited to join the leadership team at Bowers & Wilkins, a brand that is known for its rich history of quality, design and technology innovations. I'm looking forward to partnering with our dedicated audio customer base to assert Bowers & Wilkins' continued commitment to performance audio technology. The audio/video category is growing rapidly within the broader consumer electronics industry. Bowers & Wilkins is well positioned to capture that growth by extending the reach of the brand with consumers in today's global marketplace.

For more information, head on over to Bowers & Wilkins.

Jay Garrett's avatar

Written by:

Jay Garrett

StereoNET's Bass playing Hi-Fi junkie and UK correspondent heads up StereoNET UK as Editor. His passion for gadgets and Hi-Fi is second only to being a touring musician.

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Posted in: Industry
Tags: bowers wilkins 

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