BANG & OLUFSEN MOVES TO MJ GROUP
Following the unexpected announcement last week by fashion and luxury brand distributor, Kennedy Luxury Group, that they would cease Bang & Olufsen distribution in Australia effective immediately, Singapore-based MJ Group has emerged as the new local distributor.
A communication received this morning from Bang & Olufsen said:
We would like to inform you that Kennedy Luxury Group will no longer hold distribution of Bang & Olufsen. Bang & Olufsen has with immediate effect appointed MJ Invest Pte Ltd as master dealer of the Australian and New Zealand network.
StereoNET attended the exclusive Kennedy-organised B&O Melbourne 'Sensory Store' grand opening back in 2016, a world-class store showcasing the brand's products. At the time, the Melbourne store was one of only four worldwide and most impressive. The future of the luxury audio brand certainly looked bright.
At the event, a senior executive of the company at the time told us that long-term, B&O was looking to build a specialist dealer network in Australia. More recently, Melbourne retailer Tivoli Hi-Fi signed on and has recently undergone significant renovations of its shop to showcase the Bang & Olufsen brand in-store.
The letter also goes on to state that, “there will be changes in current store locations that may have an impact on you and your existing Bang & Olufsen product.”
MJ Group in an independent entity and not part of the Bang & Olufsen company, but distributes the brand in more than 30 countries throughout South East Asia, South Asia, Middle East, Africa, Central & Eastern Europe.
It is understood that MJ Group will handle logistics and service Bang & Olufsen in the Australian and New Zealand markets directly from Singapore.
For more information visit Bang & Olufsen.