AUDIO ACTIVE TO DISTRIBUTE EMOTIVA
Following StereoNET's report last week that Final Link Audio had dumped the Australian distribution of Emotiva, Audio Active have announced they will be distributing the highly affordable brand locally.
Melbourne based distributors Audio Active have told StereoNET they were already in discussions with U.S. based Emotiva for some time, and are pleased to confirm they will add the brand to their portfolio which already includes leading brands including Paradigm, Luxman, Primare, Anthem, Tannoy and many more.
Paul Clarke, General Manager, Sales & Marketing for Audio Active told StereoNET:
It is with great pleasure and excitement we announce our appointment to distribute the range of Emotiva products in Australia. Our first order has just been placed and should arrive in a few months from now.
The brand has been an entry point into high quality two-channel and surround sound home cinemas for many customers around the globe.
Outgoing distributor Final Link claimed that “supply delays, poor communication and a recent decision by Emotiva to sell direct into the global marketplace” led them to cease distribution within Australia. StereoNET understands this is not in fact the case, and Audio Active have to date experienced first-class communication and their opening order has been filled in entirety.
If consumers were forced to purchase directly from the manufacturer's U.S website the high shipping costs dissolved the value proposition of buying Emotiva. However Audio Active's appointment and their buying power combined with a nationwide dealer network will no doubt see Emotiva become an attractive brand for consumers once more.
Clarke told StereoNET that plans are already in place to relaunch the brand via strong marketing campaigns and high levels of stock will be available.
Good news indeed for Emotiva fans.
For more information visit the Emotiva brand page.