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Renault Sport is now Alpine


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interesting news...

 

Renault Sport has changed its name to Alpine

https://www.topgear.com/car-news/renault-sport-has-changed-its-name-alpine

 

Renault Sport is no more. The team that over the years has given us some of the finest hot hatchbacks will henceforth be known as Alpine Cars, in recognition of its position within Renault’s newly established Alpine “Business Unit”. 

On a practical level little will change – the 300-strong Renault Sport team still exists, only now it’s working under the Alpine umbrella. But it does appear that from now on, thanks to the name change, fast Renaults will wear Alpine badges instead of Renault Sport ones. No news on what that means for the existing Megane R.S…. 

The Alpine “Business Unit”, announced back in January, effectively combines Alpine, Renault Sport and Renault’s motorsport operation into one entity. The next-gen Alpine product it’s developing includes an electric hot hatch, an electric crossover, and, together with Lotus, an electric replacement for the A110

 

Laurent Rossi, Alpine’s CEO, said: “As part of the reorganisation of the Renault Group by brand, it is essential that the various entities that make up the Business Unit bear the Alpine name and embody the values and ambitions of the brand. Alpine aims to be a premium sports brand at the forefront of innovation and technology. Alpine Cars with its expertise and experience in sports vehicles is a master card in achieving our goals.”

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A bit more to this than meets the eye ! ... and jeepers so renault sport is dead...but then alpine only sold 2 cars last year :D gosh thats a shock to read ! love the alpines ! hopefully this does give them some strength for the future .... i know they are working on an electric alpine... can only hope its a cracker ! 

 

https://www.whichcar.com.au/car-news/renault-sport-brand-finished?

  • Renault Sport and Renault Sport Racing replaced by Alpine performance brand
  • Alpine will be an electric only manufacturer 
  • Australian market was consistently in the top five for global Renault Sport sales

As of May 1, 2021, Renault Sport, the motorsport and performance arm of the French automaker, no longer exists. 

The fabled marque has been retired, consigned to the history books, and in its place, an even older brand takes up the Renault performance mantle – Alpine. 

The announcement of Renault Sport’s impending demise came back in January 2021, when the carmaker outlined its ‘Renaulution’ vision for the future. 

In it, Renault stated that its Alpine brand would be profitable by 2025 and that both Renault Sport and Renault Sport Racing would fall under its umbrella. 

 

“As part of the reorganization of the Renault Group by brand, it is essential that the various entities that make up the business unit bear the Alpine name and embody the values and ambitions of the brand,” Laurent Rossi, Alpine CEO, said. 

“Alpine aims to be a premium sports brand at the forefront of innovation and technology. Alpine Cars with its expertise and experience in sports vehicles is a master card in achieving our goals.”

 

Of course, for those that are fans of Formula 1, the writing was on the wall even sooner for Renault Sport, when it was announced in September 2020 that the Enstone-based R.S. team would be rebranded as Alpine F1 for the 2021 F1 season. 

And yet, the news is still surprising. It’s also a very bitter pill to swallow for driving enthusiasts around the world, as R.S. was considered, since its inception in 1976, to make the best hot hatchbacks ever to grace terra firma. 

 

The list of superlative hatchbacks is seemingly endless, but some of the performance arm’s best hits included the 5 Turbo, 5 Turbo 2, Clio Williams, Clio V6, Clio 182 Trophy, Megane R26.R, Clio III RS, Megane 275 Trophy-R, and most recently, the Megane RS Trophy-R – the fastest FWD ever to lap the Nürburgring Nordschleife. 

Locally, it must also be frustrating news for Renault dealers across the country, as Aussie buyers were routinely in the top five for global Renault Sport sales.

 

However, considering that Alpine has only sold two cars in the last year in Australia (that’s not a joke - hands up if you're one of them, we'd love to hear from you!), it would make sense for Renault to give its new sports brand a slightly better product line-up than the excellent but misunderstood A110

But that may not happen since Alpine is set to become an electric-only performance brand – which to many driving enthusiasts is an oxymoron. 

We’ll have to wait until 2025 to see what Alpine and Lotus can come up with for the jointly developed Anglo-French electric creation, but in the interim it will be interesting to see what Alpine can offer Aussie enthusiasts besides a circa-$100,000 sportscar. 

 

Renault Australia has told WhichCar it has no information regarding future Alpine-badged models for the local market and that at the moment, its attention is focussed on what will be Renault Sport’s last performance car – the Megane Trophy, which is still on sale. "

 

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Saw this coming when the Renault F1 team became Alpine this season. At first wondered why, but now it makes total sense.

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Posted (edited)
1 hour ago, metal beat said:

I always thought Alpine is a car audio and associated equipment manufacturer.   Not sure how Renault can take their name.

 

https://www.alpine.com.au/

 

 

Pretty sure they only date back to the 70's, Alpine the car brand have been around since the 50's with a long history in rallying.

Edited by ArthurDent
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1 hour ago, ArthurDent said:

 

Pretty sure they only date back to the 70's, Alpine the car brand have been around since the 50's with a long history in rallying.

 

This :) 

 

Also pronounced differently.

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It’s also pronounced Al-peen, not Al-pine.  I know ‘cos I watched a bunch of videos and stuff.

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Gee I would have thought Alpine would have sold more than just 2 A110s last year.  They are one of my dream cars at a 'reasonable' price (and actually comparatively cheap in OZ) and I hope they stay in our market.  If you were storing cars for future collectability I'd put an A110 away before a 718 Cayman (excluding the NA models).

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Posted (edited)
2 hours ago, lucmor444 said:

Gee I would have thought Alpine would have sold more than just 2 A110s last year.  They are one of my dream cars at a 'reasonable' price (and actually comparatively cheap in OZ) and I hope they stay in our market.  If you were storing cars for future collectability I'd put an A110 away before a 718 Cayman (excluding the NA models).

agree there lucmor.... shocked to rad that too...it would be a dream car for me as well....happily put one away too :D if i could

 

i wonder if just covid last year meant it put a stop to sales after all a big ask too pretty much park $100k in the garage with the very restricted driving we could do ...hopefully things pick up this year for them...

Edited by betty boop
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Hopefully they will bring out a manual A110 version that it kind of begs for, perhaps being more independant will allow them to do it,  perhaps a more characterful engine, but just a manual will do;

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