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Telcos are switching off GSM(2G) Why can't broadcasters switch off MPEG2?


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Mobile phones: Telstra is switching off GSM = 2G on 1st December this year and Optus on 1st April next year followed by Vodafone in September.

If they can switch off this equipment why can't the broadcasters switch off MPEG-2 and then provide 2 or 3 full HD programs per broadcaster. Well over 90 % of TVs can display HD programs. What is unknown is the number of these receivers which cannot receive MPEG-4 signals.

A review of 7fix ratings on http://oztam.com.au from before and after the change from MPEG-4 to MPEG-2 had made no difference to the percentage of viewers if the period of additional promotion at the changeover is excluded. So channel 7's fear that it was MPEG-4 was the cause of low ratings is a falacy.

During the switchover to digital all full time pensioners were able to be provided with a free STB which is HD MPEG-4 capable.

It's about time that all primary program channels eg 2, 3, 5, 6, 7, 8, 9, 10 were switched to full HD on MPEG-4 and for 2 years channels 20, 30, 50, 60, 70, 80 and 90 show an identical program in low data rate MPEG-2. (This overcomes the problem that many present viewers do not know to select channels 30, 60, 70, 80, 13 instead of 3, 6, 7, 8, 9). This could continue for a year. At the same time an additional full HD MPEG-4 channel of the broadcasters' choice be also transmitted in full HD such as One ABC 2, SBS 2, 7Mate, Gem. After the year of simulcast the SD program should be switched off and replaced with the broadcasters' 3rd program but upgraded to full HD.

As can be seen by the Oztam ratings, the ratings of the secondary channels individually is very low.

This is an orderly plan just as Telstra, Optus and Vodafone are using to shut down old technology.

Alanh

 

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