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Nielsen High Def Disc Sales Figures


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Nielsen Videoscan HDM Ratios for W/E 30/09/07:

Week: 54:46

YTD: 66:34

SI: 61:39

Top Sellers List

1. Knocked Up HD 100.00

2. 300 BD 25.47

3. Next HD 18.26

4. Underworld BD 18.16

5. Troy BD 17.36

6. 300 HD 14.64

7. We Are Marshall BD 12.15

8. Planet Earth BD 10.50

9. Casino Royale BD 8.61

10. The Condemned BD 8.03

xx Planet Earth HD 7.50

xx Batman Begins HD 7.25

xx Troy HD 6.7

xx We Are Marshall HD 6.28

Historical Market Share

(BRD/HD-DVD)

Week Weekly YTD Since Inception

07/01 63.3/36.7 63.3/36.7 41.2/58.8

01/14 68.2/31.8 65.7/34.3 43.2/56.8

01/21 67.8/32.2 66.4/33.6 45.1/54.9

01/28 68.8/31.2 67.0/33.0 46.7/53.3

02/04 69.0/31.0 67.4/32.6 48.1/51.9

02/11 69.6/30.4 67.7/32.3 49.3/50.7

02/18 65.0/35.0 67.4/32.6 50.3/49.7

02/25 68.5/31.5 67.4/32.6 51.5/48.5

03/04 65.7/34.3 67.2/32.8 52.2/47.8

03/11 68.7/31.3 67.9/32.1 52.8/47.2

03/18 81.7/18.3 69.2/30.8 54.3/45.7

03/25 n/a 70.4/29.6 55.6/44.4

04/01 n/a 69.9/30.1 56.2/43.8

04/08 62.4/37.6 69.4/30.6 56.4/43.6

04/15 61/39 69/31 57/43

04/22 52/48 68/32 57/43

04/29 71/29 68/32 58/42

05/06 60/40 68/32 57/43

05/13 62/38 68/32 57/43

05/20 58/42 67/33 57/43

05/27 69/31 67/33 58/42

06/03 61/39 67/33 59/41

06/10 66/34 67/33 59/41

06/17 64/36 67/33 59/41

06/24 70/30 67/33 59/41

07/01 65/35 67/33 60/40

07/08 66/34 67/33 60/40

07/15 61/39 67/33 60/40

07/22 74/26 67/33 60/40

07/29 66/34 67/33 60/40

08/05 62/38 66/34 60/40

08/12 66/34 66/34 61/39

08/19 71/29 67/33 61/39

08/26 68/32 67/33 61/39

09/02 56/44 66/34 61/39

09/09 60/40 66/34 61/39

09/16 61/39 66/34 61/39

09/23 63/37 66/34 61/39

09/30 54/46 66/34 61/39

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I think this list demonstrates one point that is often missed;

There is a definite appetite for any new HiDef content, how else could you explain something as crappy as Norbit being in the top 10.

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Apologies if this is a dumb question but what exactly do those sale numbers represent? Are they units sold x 10, 100 or 1000?

100 isn't many discs is it? :P

Considering the first title is exactly 100, I'm guessing it's some sort of relative percentage ...

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Here are total Sales numbers:

Sales:

The Departed 100,500 (Warner)

Superman Returns 84,150 (Warner)

Casino Royale 83,600 (Sony)

Batman Begins 53,500 (Warner)

MI:3 51,400 (Paramount)

Planet Earth 44,700 (Warner)

Happy Feet 40,100 (Warner)

Goodfellas 38,200 (Warner)

The Prestige 34,700 (Disney)

The Fifth Element 33,800 (Sony)

The Last Samurai 32,500 (Warner)

X-Men: The Last Stand 32,000 (Fox)

Underworld: Evolution 31,400 (Sony)

Ice Age: Meltdown 28,300 (Fox)

Night at the Museum 28,100 (Fox)

Black Hawk Down 27,900 (Sony)

Talladega Nights 27,700 (Sony)

Babel 27,000 (Paramount)

Serenity 26,200 (Universal)

Troy 26,100 (Warner)

It would be interesting to compare them with the SD totals.

And I've figured out the link to the info:

Neilsen Results

Go to contents and select the High Def Supplement. Sales numbers are on page 16. Enjoy.

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Thanks Preach :) Don't think Warners would be unhappy and interesting to see Fifth Element figures given they are going to replace it

Definately not unhappy considering it is actually the number one title in term of revenue.

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And 7 out of the first 11 sales spots, also would've thought BHD would've had bigger sales

Yep. And their top two sellers are available on both formats. I imagine Batman Begins will shoot up the rankings once they release it for Blu Ray as well. The big question will be, if they release it as THD, how will they deal with the sales figures? :blink:

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HD Forecast:

Forecast

"According to Digital Entertainment Group research, there are currently about 300,000 HD DVD players in the U.S. market, split in half between set-top boxes and Xbox 360s. There are 1.5 million Blu-ray players, with only 100,000 set-top boxes being counted among those. The rest are PlayStation 3s."

Neilsen Pie Charts - US

Anyone have HD sales figures for other markets?

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