Expert Advice and Service with Melbourne’s Sound Reference
Sound Reference may not be a new name to Australia's capital of HiFi, Melbourne, but it has a new location and facilities in trendy Smith Street, Fitzroy.
Owner Damian is no stranger to quality sound and HIFi. The son of David Neilen of Brisbane's Caxton Audio fame, HiFi runs through his veins. So it was no surprise that returning to Australia in 2006 after study and teaching English overseas, Damian would choose to open his own store.
Moving from their previous location earlier this year, the noted specialist HiFi dealer, one of only 15 Naim Audio dealers across the country, has rolled out the red carpet and is now officially open for business.
The new store, just five minutes from their previous location off Brunswick Street, is located upstairs on the corner of Smith & Charles Street, one of the buzziest and most cosmopolitan locations in Melbourne. Damian told StereoNET:
One reason for the move was that the old location had lost vibe and energy, which Smith Street has in abundance. Our new premises is an ex-art gallery and has more space overall, more demo space, better light, great high ceilings, better facilities and more.
Damian has aimed for a realistic domestic feel with Persian rugs, interesting artwork and live rooms that are ‘real-life' and better reflect the spaces in which HiFi is enjoyed today.
Sound Reference is now able to showcase complete brands in their dedicated spaces, including a Naim room. There are 5 demonstration spaces in total, with 3 small rooms, a main high-end room plus another mid size room. One thing owner Damian prides himself on, and specialises in is serious demonstrations. You won't be met with salespeople who can't be bothered setting up specific systems for you to audition. The process is tailored to your needs, usually by appointment.
Sound Reference consider themselves experts in streaming, computer and hard drive based Hi-Fi systems, particularly Naim streaming and server based systems.
It's very much a one-man operation, and they prefer it that way. You'll get Damian on the phone, he'll work with you to establish the right system for your needs and budget. He'll come out and install it for you, and he'll be the one there to help you should you run into difficulty. He'll likely be still there when you come back after a few years for upgrades or service.
Sound Reference are also the Australian distributors of Conrad-Johnson, Vandersteen, Jas Audio, McCormack Audio and DH Labs cables, so you'll find the perfect product for your application.
Many consumers complain about parking when visiting their favourite specialist store, so you'll be pleased to know the new location offers ample parking on Charles street and free parking across the road.
Sound Reference is open Monday - Friday from 11am to 5pm, and Saturday from 10am - 4pm. Appointments are preferred but not necessary.
Phone: (03) 9495 6500 (give it a shot, we bet Damian answers!)
Address: Level 1 (upstairs) / 191 Smith Street (Front entrance on Charles Street), Fitzroy VIC 3065
For more information visit their website at www.caxtonaudio.com.au
StereoNET's Founder & Publisher and still buried deep in the review room auditioning everything from docks to soundbars, amplifiers and headphones. Marc is also the founder of the annual International HiFi Show.
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