Head-Fi Going Ballistic
Although it’s as plain as the nose on your face, marketing whiz GFK has confirmed sales of headphones are going ballistic.
GfK research shows headphone and headset sales racked up $77.3 million in 2013-in South East Asia.
Anecdotal evidence shows the same growth pattern throughout Australia and New Zealand.
We can thank headphone hungry consumers in Singapore, Indonesia, Malaysia, and Thailand for spending this whopping amount of sugar.
GfK says buyers in these countries snared about 3.8 million units of headphones and headsets. This translates to 5% more than the same period the year before.
Wired in-ear headphones accounted for most sales but infrared and Bluetooth grew the most. The latter accrued a growth figure of 13% and 9% in the four countries.
The impetus for the upwards bell curve shape of the headphone market comes from the heady sales of mobile devices and a growing demand for better sound.
In Australia, we've seen recent start-ups such as The Volume Store, and Addicted To Audio to name just two, specialising in Head-Fi and associated products, gather momentum very quickly and enjoying early success.
Gerard Tan, Account Director for Digital World at GfK Asia says, "The continued popularity of such gadgets especially in the region’s developing countries has been a key factor in driving sales of this product group as many are turning to their smartphone or tablet as a source of entertainment while on the move.”
One of the veterans of the Australian HiFi industry, if there's a speaker he's likely heard it or owned it at some point in his career. Peter was formerly the audio-video editor of the Herald Sun for over two decades.
Posted in: Headphones
MORE ON STEREONET
Launching to the public for the first time at Munich’s High End Show in Germany later this month is their...
The great brands have their corporate ear close to the action delivering exactly what consumers want, when...
Munich's High End Show is without doubt the highlight of the show calendar each year. 2017's event had an even...
There were turntables aplenty at this year’s Munich High End show. There’s no doubt, the vinyl ship has...
There’s just something about Burmester. Handmade. In Germany. Luxury. Class. Prestige. Their displays at...