Latest Reports on Digital Radio Listening
Commercial Radio Australia today have revealed in their latest report there are nearly 700,000 people listening to digital radio in an average week, in the five state metropolitan capitals of Sydney, Melbourne, Brisbane, Perth and Adelaide and 406,012 digital radios in the market.
Commercial Radio Australia chief executive officer, Joan Warner said: “The commercial radio industry has spent more than $25 million dollars on an ongoing and extensive digital radio marketing strategy and campaign and continues to work collaboratively with digital radio retailers and manufacturers to build the awareness with listeners.”
“We’re very pleased with these latest figures but recognise there is still much work to be done, particularly in relation to the roll out of digital radio to the rest of Australia. Our priorities over the next 12 months will be to build the growing metropolitan audience and the range of receivers available to them; work on specific promotions with retailers; work with car manufacturers to get DAB+ radios into cars; and work with the Government to plan the regional rollout“, said Ms Warner.
Some interesting statistics from the report:
- Time spent listening to radio via DAB+ digital radio devices is 11 hours and 11 minutes each week, up by two hours and 55 minutes since Survey #1, 2010.
- Time spent listening to radio via a DAB+ digital radio has overtaken listening to radio on the internet by 2 to 1 (TSL on internet 5 hours & 11 minutes).
- 78% of those surveyed were aware of digital radio, up from 63% at the beginning of 2010.
- 87 % of people who own a digital radio would recommend it to a friend.
- Digital radio uptake in Australian households conservatively estimated at around 16% by 2014.
With more than 80 different DAB+ products now available in Australia across 700 retail outlets (and more online stores), we can only expect DAB+ listeners continue to increase. The average sales price of a DAB+ receiver has now fallen to $105.
Stay tuned to StereoNET for more information on new DAB+ products as they become available.